There’s been an explosion of growth in video on social media in recent years.
And even more so since the COVID-19 pandemic.
Up by as much as 60% since March 2020, as more and more people use online for shopping, browsing and entertaining.
Views of branded video content has increased 99% on YouTube and 258% on Facebook between 2016 and 2017.
On Twitter, a video Tweet is 6x more likely to be retweeted than a photo Tweet.
If you haven’t taken a closer look at the power of social media and video together, you’re in for a surprise. The numbers are big. Really big.
“I see video as a megatrend,” Facebook CEO Mark Zuckerberg, February 2017
Facebook has the largest audience of any social network, with more than 2.07 billion monthly active users.
That’s more than one-third of the world’s population, and a whole lot of those people are watching video.
Around 100 million hours of video are watched every day on Facebook.
Like YouTube, Facebook has a massive and diverse audience, which makes it harder to characterise than the emoji-filled landscape of SnapChat.
The overall point to remember about Facebook is that people come to be entertained.
Of the 79 per cent of marketers who have published video content on Facebook, 85 per cent say it has been a success.
– Remember graphics: 85 percent of videos are viewed with the volume off, according to Digiday.
– Create playlists of videos: Make it easy for people to find similar videos.
– Add a featured video: You can pin a video to the top of your page to introduce your brand or highlight a new product.
– Upload videos directly to Facebook: Native videos give you analytics and better visibility in the feed.
– Make sure you have a call to action: Give them something to do after they watch (or during) the video with an on-screen CTA.
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